Westosha Legacy Athletic Club
Westosha Legacy Athletic Club embarked on a branding and web design project to establish a strong online presence as an agency supporting athletes. The project successfully delivered a distinctive American-themed design, a responsive website with class offerings, and a clear representation of the benefits offered by Westosha Legacy.
Challenge
Westosha Legacy Athletic Club faced the challenge of redesigning their website as a agency dedicated to developing young athletes through gymnastics, cheer, tumbling, and ninja warrior programs. With a American-inspired branding, the company sought to incorporate American style branding and colors. Additionally, they needed a responsive and mobile-friendly website that could showcase their class offerings and offer sign ups for classes and parties. WLAC also aimed to convey the benefits they offer to families and young ones.
Approach
To address these challenges, we embarked on a multifaceted approach. First, we developed a user-friendly, responsive website to showcase programs prominently. Each program included information related to its offerings, requirements, sign ups, and classes. On the home page, we organized the programs that kids and families could participate in through styled boxes. Additionally, we prominently promoted parties and open gym times. To encourage interaction and growth, we created a contact form and incorporated class listings and links for sign ups.
Solution
The solution we provided to Westosha Legacy Athletic Club was a web design package that aligned with their unique positioning in the industry. The American-themed design and colors lent a distinctive and culturally relevant identity to the brand. Our responsive website design ensured that programs were accessible and visually engaging across all devices. By presenting comprehensive class information, we helped families make informed decisions about their athletic options at the club. The programs listed on the home page conveyed the value proposition clearly. Lastly, the sign-up form simplified communication, facilitating business growth and partnerships.
Results
Following the implementation of the newly designed website, Westosha Legacy Athletic Club experienced several positive outcomes. Their distinctive American-themed branding resonated well with their target audience, contributing to brand recognition. The responsive website improved user engagement, allowing families to access program information seamlessly, resulting in increased inquiries and collaboration requests. Families benefited from the detailed program offerings. The inclusion of program information, clear and concise details on class offerings conveyed trust and value to visitors, enhancing the company’s reputation. Overall, the website design effectively positioned Westosha Legacy Athletic Club as a trusted and valuable resource for developing young athletes, fostering growth and success in their endeavors.